Targeting is pretty similar to Facebook and allows for most of the same options. Carousel ads work similar to website sliders, allowing users to swipe through a series of images, again with a button encouraging clicks. Images and video are similar, a standard post with a button that encourages viewers to click. You’re given three options, image, video, and carousel ads. ![]() ![]() Now, once you’ve chosen your objective you’re able to choose your set up. Remember you are able to run 30-second videos. Instagram is allowing three different ad objectives: clicks to your site, mobile app installs, and video views. Once you’ve done this, you’re able to use the same ads you run on Facebook as Instagram ads, or create new ones specific to Instagram. Here’s where you can sign into your current Instagram account or you can create a new one for your business. Then Instagram Ads and then Add an Account. Head over to your page, and then click Settings. Now you are able to create your ads in Power Editor. First up, link your Instagram to your Facebook account. Just tap the “sponsored” in the top right hand corner and you can choose to hide this image or hide this account. The great thing about the ads you’re seeing on Instagram is that you’re able to hide what you don’t want to see and what isn’t relevant to you. However, instead of being limited to 15-second videos like you are on a personal post, you’re able to use a 30-second video as an advertisement. Instagram allows still image ads as well as video, just like you were doing a normal Instagram post. They say users are two and a half times more likely to click on Instagram ads than other media platform ads. The click-through rates are pretty great according to Kenshoo. ![]() I like food, so maybe that was good enough reason to show me McDonalds. I mean, I’ve been getting hit like crazy with McDonalds ads, and I haven’t touched McDonalds since I was about 8 years old.īut according to Instagram’s ad tab, you’ll be shown ads they deem relevant to your interests based off of your Instagram and Facebook feeds as well as other third-party sites and apps that you use. We also know how easy Facebook advertising is, so can we expect the same ease, simplicity, and effectiveness for Instagram? Let’s see.Īccording to Kenshoo, a marketing software company, cost-per-thousand views on Instagram has been averaging $6.70, but now that number will be dropping as more advertisers will be posting more relevant ads. And we all know how much Facebook loves ads. The fact that Instagram has opened up advertising isn’t all that surprising, since Facebook is its parent company. But as of this week, everyone can hop on the Instagram advertising bandwagon. (sponsored) But before now, you had to be some big huge conglomerate that had to apply in order to use Instagram ads. About every 20 posts or so is an Instagram ad. You’ve probably seen them as you scroll through your feed. Basically, I love Instagram, and I waste more time than I will ever admit to scrolling through it.īut now, things are getting real in this relationship, because not only can I use Instagram for fun, but they’ve opened up Instagram ads. 01 seconds processing an image to determine it’s something I’m interested in or not. And I can immediately tell if something is relevant to the tag I’m searching because I don’t have to sit and read the caption, I can take. Instagram allows me to search tags (which I know you can do on any platform now) but I feel like you get so much more substance with Instagram tags than you do Twitter or Facebook. My name is Nicole and I am the VP of marketing over here at Yinc.īelow We Put Together A short guide on How To Run Instagram Ads But First…More On Instagram Either way I am excited to start running Instagram ads for all our amazing clients. Or maybe it is the fact that I love Instagram. ![]() Most of the time Jace is the one writing these blog posts, but today must be my lucky day. I mean I love all social media because it entertains me, but Instagram…Instagram is that one area that I particularly love because I can sit and scroll through snapshots of people’s lives and not boring status updates. If you know anything about me, it’s that I love Instagram.
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